How to Make Your Site Be Search Friendly

Search Engine Optimization (SEO) has become an essential requirement for the promotion of a site and also earning the highest ranking on Google. Site architecture has been the focus of SEO for a long time now, but over the last few years, it has become more important. Because architecture is the cornerstone of the entire site.

This has a good influence on how visitors can interact with your site. If there is a failure to do so it can cause problems that will hamper SEO efforts, and ultimately lead to higher development costs to fix the problem.

Here's how to make your site a search friendly

1. Keep your current security certificate

If your security certificate status has expired it can get disastrous for your visitors. And can give them all sorts of bad notifications in their browsers that tends to frighten them. You should keep an eye on your certificate renewal to stay ahead of this.

2. Consider the use of HTTPS encryption

Initially the security of HTTPS / SSL usage is provided only for ecommerce sites, used to maintain sensitive personal information, such as credit cards. But, Google is making a push for HTTP use everywhere by factoring this into algorithm ranking. For now, it's just a small factor, but that can change because of the sites that move. The key to being completely secure on your website is by ensuring it does not hinder the speed of the site, which may be more important than other problems.

3. State your document type

The DOCTYPE page tells the browser how to translate every web page. Without DOCTYPE being declared true, the browser should guess. Search engines use this to ensure they analyze every part of your site properly.

4. Let the site spidering through robots.txt

If your web marketer is not thinking about checking this file, you bus for months asking why you are not getting the traffic you get as you get. Check your robots.txt file to make sure it does not prohibit search engines from viewing your site.

5. Use valid HTML

Invalid HTML will not always affect your rankings, it has not been anything else that could cause your page to be translated incorrectly browser or search engine.

6. Make CSS and JavaScript files easily accessible

This information is important to help create the page properly, so they know how to analyze each section appropriately

7. Redirect the old URL

There may be some URL changes on the redesign site. Before you delete the old site. To capture all current URLs you can use a 301 redirect in every URL that may have changed or is not valid. By using 301, you can capture most of the authority value of the page may have been long and deploy to the appropriate new page.

8. Add descriptive image alt attribute

Any image mentioned in the code page (not via CSS) must use the alt attribute exactly labeled. And generally it is only a good practice to remember as an added picture.

9. Bottom line of clickable links

The underlined text is still a universal indicator that text is hyperlinked. This is generally not a good idea to solve protocols (or expectations) in this field.

10. 404 Bad URL

Make sure that any invalid URLs develop the 404 code with a well designed 404 page.

11. Forget printer-friendly pages

This is no longer necessary and in reality is a bad habit. Use CSS to make sure every page on your site is printer friendly, eliminating unreasonable things for printed pages and using a format that is more suitable for paper.

12. Applying a canonical breadcrumb URL

Often, content can be viewed from multiple URLs based on how visitors are taken to a page. Do not let your breadcrumb URL follow the visitor's navigation path, instead making them consistent regardless of how visitors find the content.

13. Differentiate text links

Visitors do not have to mouse over the text to know that it is a link

14. Have a balanced directory structure

You do not want visitors to have to make too many clicks before they find the content they want. They tend to click on the most convenient clicks rather than looking for the right one.

15. Build a proper page hierarchy

Page URLs must use a built hierarchical format that mimics website navigation. Navigation categories and subcategories must be represented in all URLs.

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Source: afahrurroji.net